Big 350 – 350 Miles in 50 Hours Non-Stop

So, we completed our challenge from the Lake District to Devizes in the required time and quite frankly this was the hardest thing I have ever done in my life.  The physical aspect was a challenge but the mental torture of no sleep whilst walking 3.5mph average was even worse.  You saw various sides of people under pressure and injuries, but I was stunned by the value of teamwork I saw unfold.  The sheer determination was staggering, no one wanted to give up as they felt it displayed weakness or letting others down.  Sometimes physical wellbeing was put below ego (slightly concerning).

Encouraging people at breaking point was tough on me personally, encouraging someone up a hill when they are seriously struggling and only doing 3mph with 80 miles to go with the rain streaming down in the black country will be something I never forget.  The thoughts that goes through one’s head; there was even one of wanting them to fail so that you could catch up with the main group!

Nutrition and rehydration were vital, and I tried to use as much dairy and meat products as I could to help rehydrate and replenish protein reserves.  Energy was provided predominantly by carbohydrates, some sugars, nuts and fats.  I was determined to prove that you do not need all these branded energy/protein bars.  The protein bars were milk, chocolate and soya based.  It’s rich how farmers are forced to manage carbon footprints and are somehow solely responsible for rainforest grubbing up for Soya plantations!

When you worked it out these branded bars were 4pence a gram of product, that’s £40/kg or £40,000/tonne!  The protein bar had 35% protein implying that 1g of protein would cost 14p/gram or £140/kg or £140,000/tonne!!  Based on the soya meal market and if we were to buy a tonne of Soya protein this would cost £612.65/tonne, so that is £139,387.35 more per/tonne of protein.  Clearly there is more technical differences (marketing, product, protein form, packaging and margin) but it does make you think about OPPORTUNITIES in our own produce if marketed correctly.

The 12 participants raised over £7,000 for (1) Julia’s House and (2) Southampton General Hospital Neuroscience intensive care unit.

Wesley at

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